PR4U is a unique apprenticeship program that aims to inspire students to build professional expertise and implement it in the real world. It is the first-ever apprenticeship program of its type and will be the patron of the skilled entry-level workforce for the developing PR industry in the market. The program encourages students to learn about Public Relations and its ideas which may not be possible for them to acquire inside the classroom. The program believes in being the benefactor of the brilliance behind many PR whiz in University clubs and departments. It is designed to provide on-the-job training, related technical instruction, and career development workshops to develop professional skills.