Public Relations
At ULAB

At a Glance

There are various majors you can do in the department of Media Studies and Journalism. One of the major is Public Relation, public relations is a very unique and professional career for which students doing major in that subject needs, professional guidance which the apprenticeship program PR4U provides. The PR4U not only helps and develops skills of students studying in public relations but also doing major in other subject such as Bachelors in Business Administration can be benefited by the apprenticeship program of PR4U.

Public Relation Courses

The foundational mechanisms of interpersonal and intercultural communication are the key concerns of this course.
This course will assist students in realizing the importance of Public Relations in the present corporate world and contemporary organizational environment.
This course is designed to introduce the role research can play in public relations, with a particular focus on how to collect, analyze, and present quantitative data.
Media relations generally involve five media: newspapers, magazines, radio, television and online.
This course deals with the internal publics of the institution. It is designed to help students learn about how communication takes place in an organizational setting.
Course is designed to underscore the importance of Created Private Media- the media for specialized and focused audience.
The course provides instruction and experience in preparation and delivery of speeches within a public setting.
In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined.
This course is designed to help students create successful PR campaigns. These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies, planning for implementation and designing monitoring and evaluation techniques.